Routine police work can lead to the unraveling of infamous crimes. On a Tuesday in early August 1969, a brutal heat wave was scorching San Luis Obispo County, with Avila Beach reaching 110 degrees. The next morning CHP patrolman Joe Humphrey rolled up on a car parked on the shoulder of Highway 101, south of the Cuesta Grade summit. A 21-year-old man was sleeping in the front seat of a Fiat station wagon.
Sometimes advertising is more than a sales tool. It becomes a beloved part of the landscape. In 1989, graphic artist Mark Landstro Mark Landstrom, who restored the Eskimo Pie sign in 1989. Wayne Nicholls Telegram-Tribune m liked the peeling Eskimo Pie advertisement on what is now High Street Market & Deli. So he offered to repaint it at a discount, according to an article published June 12, 1989, in the then-Telegram-Tribune.
Knowledge is power. Libraries terrify despots and vandals, who see them as one of the first things to destroy. A good librarian can find things Google never indexed and provide experience, context and judgment far beyond the limits of an algorithm. Civilization arrives on the frontier when a library is built. In San Luis Obispo, it arrived in 1894 when a group of citizens organized a subscription library. It was the first step to a free public library a few years later.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".