David Onyango Owino

Abai Schulze, founder of ZAAF Collection, who has found an international market for Ethiopian-made leather products. For many, the start of the year is a time to consider new opportunities. How we made it in Africa has compiled a list of eight potential business ideas in Africa to pursue in 2022, from exporting organic food products to tapping into growing global demand for African luxury brands.

Published by Staff Writer on 30 December 2021 Several businesspeople and investors interviewed by How we made it in Africa during 2021 highlighted the potential in their respective countries’ building materials and services industry. In Nigeria, businesspeople could target either low-cost building materials for the mass market or supplies for high-end finishes, according to Thessa Bagu, managing director of advisory firm Naijalink.

Nairobi, Kenya. Certain segments of the property market are believed to be saturated. How we made it in Africa asked a handful of investors in Africa to identify the industries they are less enthusiastic about from an investment perspective. While all the investors are bullish about Africa’s potential, there are some sectors they won’t invest in for reasons ranging from a lack of industry expertise to unfavourable market fundamentals. 1.