David Rock on Muck Rack

David Rock

Miami, New York
As seen in: LinkedIn, Medium, Yahoo Life, Business Insider, Forbes, HuffPost, The Guardian, Yahoo News Australia, Yahoo News Malaysia, Aol and
Co-Founder and CEO of the NeuroLeadership Institute, Author, Dad, Snowboarder, Human.
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Articles

AI might be fueling a new leadership crisis

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By David Rock
| Fast Company Verified
In the movie The Perfect Storm, three large weather events converge, creating a storm bigger than the sum of its parts. As overused as the metaphor might be, it’s a good one for what’s happening to leaders globally right now. This storm involves the widespread integration of mainstream AI tools like ChatGPT, Gemini, and Claude into organizational workflows, and three large, interacting, non-obvious effects of this trend on leaders at all levels.
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EQ training is failing leaders in the AI era. Here’s the brain science concept that can replace it

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By David Rock
| Yahoo News Malaysia Verified
Emotional intelligence, or “EQ” as it’s often called, involves being able to recognize and work better with emotions. It’s central to understanding ourselves and other people and staying cool under pressure, and it’s long been cited as a critical factor in successful management and leadership. This makes it one of the most widely taught leadership skills in organizations worldwide.
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AI 쓸수록 실수 늘었다…‘브레인 프라이’에 빠진 사무실

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By David Rock
| Fortune Korea Verified
AI가 반복적인 행정 업무를 대신해 시간을 벌어줄 거란 기대는 환상에 불과했다. 최근 뇌과학계와 산업계의 연구 결과는 정반대의 현실을 가리킨다. 업무 자동화가 오히려 인간의 뇌를 과부하 상태로 몰아넣는 이른바 ‘브레인 프라이(Brain Fry)’ 현상이 확산하고 있다. 업무 해방이 부른 ‘고차원적 피로’의 역설 단순 업무에서 해방된 인간이 복잡한 데이터 분석 등 고차원적 업무에만 매달리게 되면서 뇌의 피로도는 급격히 상승했다. 여기에 더해 AI라는 강력한 도구가 생기자 업무량 자체가 폭발적으로 늘어났고, 이는 곧 근무 시간 연장과 번아웃으로 이어졌다. 보스턴컨설팅그룹(BCG) 연구에 따르면, 기존 업무에 AI 활용까지 더해지면서 업무 강도는 2~3배 높아졌으며 이는 결국 더 많은 오류와 낮은 성과라는 부작용을 낳고 있다. 뇌과학적 관점에서 인간의 뇌는 무한한 연산 장치가 아니다. 작업 기억(Working Memory)은 한 번에 3~5개 정보만 유지할 수 있을 만큼 한계가 명확하다.
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