The most popular gardening writers (those who are on TV) are now under the same pressure to produce a new book for Christmas every year as the best-selling cookery writers — whether or not they have anything fresh to say. Last year Monty Don charmed all with Nigel: My Family and other Dogs. His latest offering, Down to Earth: Gardening Wisdom (Dorling Kindersley, £7.99, ) is this year’s best-selling gardening book. It’s quite a claim to be delivering wisdom rather than just giving advice, isn’t it?
Despairing at last of celebrity biographies, for Christmas this year the publishers have turned to… Christmas books. Perhaps the idea came to them in the night? A masterstroke, however arrived at, we must agree. And the nice surprise is that quite a few of these books are good, appealingly repackaging the treats of the past rather than whoring after novelty.
When I last met Lee Child, seven years ago, he was already pretty punchy about the evergrowing sales of his Jack Reacher thrillers. “Fourteen books into a series, it should have found its level by now, you would think, but it’s growing year on year,” he said with satisfaction. At the time, he’d sold around 37 million books worldwide. The sales are still climbing, totalling more than 100 million now.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".