Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by David Szetela
How to do local PPC
PPC for local businesses has several aspects that can greatly affect performance including searcher intent, location targeting, keyword variants, and local demographics. What could be simple, ultimately becomes more complex with poor user location identification, incomplete demographic data and underlying searcher intent that is more than keywords.
SMX Advanced: A paid search roundup
One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed to this list rather quickly.
SMX Advanced: A paid search roundup
One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed to this list rather quickly.
Creative? ROI-focused? Join the Clix Team!
Want to kick start your career with a senior position in a prestigious ad agency? Clix Marketing is looking for a world-class graphics artist. The perfect candidate will have experience using Adobe Flash to create animated flash banner ads. You should be adept at conceptualizing awesome ads that grab attention and generate great results. Please apply by sending your resume/CV along with at least three animated banner ads you have designed.
Why the Coming Google AdWords Changes Are Mobile Advertising Game-changers
Bigger text ads that get clicked more often Ability to fine-tune your bidding by device type Map ads that draw in mobile searchers near your store New technology that better ties ad clicks to in-store visits Ability to create similar audiences for search ad targeting That and more is what’s coming to Google AdWords advertisers following announcements this past Tuesday.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with David
Contact David, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack