David Tiltman

This week WARC launches the Marketer’s Toolkit 2022. This is our guide to the major trends marketers need to respond to, and the new research and techniques they need to be on top of, as we hurtle towards a new year. It’s always a great opportunity to take stock of what we’ve learned, and to review what marketers are telling us will be important next year - both in one-on-one interviews with CMOs, and via a global survey.

Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché. The agency world is facing a period of reinvention – where will the strategy role fit in? How is this reflected in your ambition for strategy at R/GA?

WARC’s annual Marketer’s Toolkit looking at the year ahead is being released this week. Head of Content David Tiltman looks back at a tumultuous 2020. At the end of each year WARC releases the Marketer’s Toolkit: a run-through of key trends for the year ahead and our advice – based on the evidence and examples on WARC – on how to respond.