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David Turnbull on Muck Rack

David Turnbull

Adelaide
As seen in: LinkedIn, Medium, Nature, Frontline Gastroenterology, Gut Journal, The Globe and Mail, The Seattle Times, National Post, Refinery29, SitePoint and
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Articles

Three things every hotel GM should know before taking their first steps with AI

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By Henri Roelings, Gustav Søgård, David Turnbull
| HospitalityNet
Expert Views (11) Having worked inside hotel operations and now alongside hotel teams deploying AI, I have learned that the best first project is usually boring. Start with one real problem, not a broad “AI strategy.” Pick a repetitive, high-volume workflow such as pre-arrival emails or common website questions. Measure response time and staff time before you begin, then run a focused pilot. If success is not defined upfront, every demo can look impressive.
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From Guests to Members: The New Hospitality Business Model

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By David Turnbull, Fergus Boyd
| LinkedIn
There is a shift happening in hospitality that feels more structural than cyclical. We are moving from serving guests… to building members. And if executed properly, this could be the closest thing we have seen to a “holy grail” for hotel F&B and loyalty. Most hotels today face the same challenge: Beautiful F&B spaces. Prime locations. Significant investment. Yet outside breakfast and peak trading windows, they are underutilised assets. At the same time, loyalty programmes remain largely transactional.
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2025 Year in Review: Living the Canberra lifestyle

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By James Coleman, David Turnbull, Sasha Grishin, Morgan Kenyon
| The Hoot (Podcast)
Canberra has its characters and its most popular haunts – and Region loves telling their stories. Here’s a look back at the ACT region’s unique lifestyle in 2025 and 16 stories that had you clicking. 16. Scientists are building ‘fish hotels’ in ACT rivers in a race against time by James Coleman Workers constructing a fish hotel in the Namadgi National Park. Photo: ACT Parks and Conservation Service, Facebook.
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