Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by David Windhausen
Survey of NPs and PAs Reveal How Pharma Can Offer More Support During COVID
For many nurse practitioners (NPs) and physician assistants (PAs), the COVID-19 pandemic led to new and increasing responsibility. That also means they can offer critical insights into how pharma can help them to better serve patients during this time.
Digital Transformation and COVID-19: Catalyst for Change
COVID-19 has been a wake-up call for pharma to evaluate their organization’s digital maturity andability to serve customers personalized experiences. In many ways, COVID-19 has accelerated preexisting trends: An increase in the use of health tech and telemedicine; a decrease in sales rep access; a focus on customer experience; the momentum of digital transformation across pharma organizations.
Considering AI? 3 Ways to Set Your Commercial Team Up for Success
Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific workflows across the commercial life sciences organization. It is no longer a question of whether AI will be a reality, but rather, whether or not companies can organize to fully leverage its power. AI gives commercial teams insights on customers and their digital preferences to suggest how, when, and where is most effective to reach healthcare professionals (HCPs).
The Top Three Data-Privacy Fears I Hear And the Truth About Them
Data privacy is still a fairly new field. The annual international Data Privacy Day (only 11 years old) commemorates the signing of the first-ever data-privacy treaty back in 1981. Most fields that young would still be the realm of a handful of experts. But today, data privacy is a common topic for everyday consumers and marketers. This speaks to data’s explosive growth — 90% of all data ever was created in the last two years — and to how intrinsic it’s become to everyday life.
Voice Technology And The Lure Of Zero UI In Health Care
Great technology is invisible. There’s always a push toward it becoming less and less obvious to the user. The less a user notices, the better it’s working. Voice-assisted technology is one place we see this push today. But while it’s ideal for many uses in health care, there are a few pitfalls to dodge. Zero UI (Zero User Interface) is an interface without a physical presence -- no screen, no buttons, no keys.
Voice, the next generation
It’s clearly what’s next, but to take advantage of voice device interactions pharma will have to retune its content development and review processes. By David Windhausen, executive VP at Intouch Group Watching old episodes of Star Trek can be disappointing for the tech-savvy; the final frontier still seems so far off. Warp drive? Not there yet. The transporter? Nothing bigger than a particle. The replicator? Not yet. The holodeck? Big disappointment. The tricorder? Getting closer.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with David
Contact David, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack