Beneath the bright sky of a cloudless winter day high in the Chilean Andes, photographer Liam Doran kneels in the snow. Two professional skiers side-step about 40 yards up the slope, lining up for the shoot. Doran gives the signal. From the chairlift overhead, I watch as the pros, one at a time, cut a couple of high-speed turns, then stop and climb back up to repeat the sequence. With abundant sunshine and a backdrop of serrated gray cliffs dusted with snow, the shot could be a winner.
On a bright May afternoon in 2007, a German artist and printmaker named Hans-Jürgen Kuhl took a seat at an outdoor café directly opposite the colossal facade of the Cologne Cathedral. He ordered an espresso and a slice of plum cake, lit a Lucky Strike, and watched for the buyer. She was due any minute. Kuhl, a lanky 65-year-old, had to remind himself that he was in no rush. He’d sold plenty of artwork over the years, but this batch was altogether different. He needed to be patient.
What is it? Exactly what it sounds like: You stand up on a board and paddle around. Part of what makes paddleboarding so fun is that it’s not that hard. The boards are longer and wider than the ones for surfing, so they’re more stable. Sure, you may be a little wobbly at first, and beginners should steer clear of big waves. But for most people, a mellow float across a placid lake should be more than doable on Day One. What stuff will I need?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".