Davide Barbaro

Italian hotel investment hit €1.3bn in H1 2026, 53% above the 10-year average, while RevPAR grew 11.3%, ranking Italy among Europe's top performers, boosted by Milan's Winter Olympics effect. By Davide Barbaro and Francesco Calia Italian hotel investment reached €1.3 billion in H1 2026, down 18% YoY from an exceptional H1 2025, yet still 53% above the 10-year average. A total of 57 hotels comprising 9,343 rooms changed hands at an average price of €170,374 per room.

Italian hotel investment hit €1.3bn in H1 2026, 53% above the 10-year average, while RevPAR grew 11.3%, ranking Italy among Europe's top performers, boosted by Milan's Winter Olympics effect. By Davide Barbaro and Francesco Calia Italian hotel investment reached €1.3 billion in H1 2026, down 18% YoY from an exceptional H1 2025, yet still 53% above the 10-year average. A total of 57 hotels comprising 9,343 rooms changed hands at an average price of €170,374 per room.

Milan full-service branded hotels saw GOPPAR rise 34.2% to €118 PAR in YE July 2026, boosted by the Milano Cortina Winter Olympics which drove February RevPAR up 171.1% year on year. By Francesco Calia and Davide Barbaro The sample of full-service branded hotels in Milan recorded a strong improvement in bottom-line performance between YE July 2025 and YE July 2026, with GOPPAR increasing by 34.2% to €118 PAR.