July 22, 2025 An upbeat British airline commercial has become the backdrop to our crumbling world. Peter Byrne/PA Images/Getty Images Each year, the trend of the summer emerges like smoke from the Vatican. Two years ago, it was hot pink, officially heralding Barbiecore summer’s arrival. Then, 12 months later, a new plume was lime green to signify the start of Brat summer. Now, the faithful wait in sweltering temperatures to get their marching orders for 2025.