A return to craft, cultural relevance, and human connection The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. This post was created in partnership with Moloco Key takeaways Brand discovery is increasingly happening through direct chats with AI agents, and marketers are trying to work around it. Strong customer relationships protect brands from AI's disruption of the customer journey.