While De Los Reyes is best known for its Saga brand, the Dominican company’s flagship line is Don Julio. The line is named after Julio Samuel Reyes Fermin, a third-generation member of the Reyes family who once led its tobacco business. For context, Augusto “Foofy” Reyes Vargas—ceo of ARV Group and founder of De Los Reyes—is a member of the fifth generation, and De Los Reyes is led today by Nirka Reyes Estrella, who is of the sixth generation.