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Dean Roper on Muck Rack

Dean Roper

Frankfurt am Main, Hesse
As seen in: WAN-IFRA, The Media Online, Indian Printer & Publisher
Director of Insights and Editor-in-Chief for the World Association of Newspapers and News Publishers (WAN-IFRA @NewspaperWorld). Views are mine, not WAN-IFRA's.
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Articles

Five strategic moves publishers must make in the AI era

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By Dean Roper
| The Media Online Verified
Trust becomes the primary ranking signal: As AI-generated content floods the web, trust, verification, accountability and human-created journalism become premium differentiators. Build proprietary data and unique content assets: The report highlights that value is concentrating around proprietary data, archives and exclusive information.
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New Innovation in Media Report unveiled in Marseille

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By Dean Roper
| WAN-IFRA
The 2026/2027 edition of the Innovation in Media Report was released and presented today at the World News Media Congress in Marseille. As always, this in-depth report, presented by Juan Senor, serves as a practical guide for media leaders navigating structural change. by Dean Roper dean.roper@wan-ifra.org | June 3, 2026 That structural change ranges from building sustainable revenue and getting paid in the AI ecosystem, to redesigning newsrooms for a fundamentally different production model.
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Future Newsrooms Study 2026

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By Dean Roper
| WAN-IFRA
FT Strategies and WAN-IFRA’s global benchmark of how newsrooms are changing, what they are prioritising and where they are going next. All based on a survey of about 480 newsroom executives from more than 80 countries.
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