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Debayan Paul on Muck Rack

Debayan Paul

West Bengal
As seen in: Medium, MSN, Aol, Arizona Daily Star, Omaha World-Herald, Richmond Times-Dispatch, Tulsa World, Napa Valley Register, Billings Gazette, Roanoke Times and
Covers:  International affairs, US-China relations, Climate emergency, Animal welfare, Sustainability
Doesn't Cover: Cruelty, Unethical Stuff, News that doesn't impact positively, non-veg product and services, alcohol, nudity, pornographic conten
Digital Writer| An Artist, Striving to Articulate

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Debayan Paul’s Biography

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Reporter | Content editor | Digital Writer

Debayan Paul’s Journalist Portfolio

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Japan Rings Containment Alarm as B.A.5 Strain Threatens Global COVID Rebound

Japan Rings Containment Alarm as B.A.5 Strain Threatens Global COVID Rebound

Japan, a nation that has refrained from imposing sweeping national lockdowns, is urging its regional authorit…

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US Secy. of State Blinken's Southeast Asia, Africa Visit: All You Need To Know

US Secy. of State Blinken's Southeast Asia, Africa Visit: All You Need To Know

The U.S. Secretary of State, Antony Blinken, is reportedly set to visit Asia and South Africa, the Department…

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Taiwan: China continues military drills despite international condemnation

Taiwan: China continues military drills despite international condemnation

China says that it conducted joint combat exercises around the Taiwan Strait "on an unprecedented scale" on T…

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Otherworldly space debris found in Australian paddock belongs to Space X

Otherworldly space debris found in Australian paddock belongs to Space X

Statesman News Service | New Delhi | A piece of space debris that fell from the sky onto an Australian paddoc…

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Wreaks of Impending Chinese Shuttle Falls on Earth Without China's Warning

Wreaks of Impending Chinese Shuttle Falls on Earth Without China's Warning

Debris of an impending Chinese shuttle fell back on Earth, Saturday, but NASA says the People's Republic of C…

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BGMI Ban: Why Did India Quietly Remove Popular Battle-royale Game?

BGMI Ban: Why Did India Quietly Remove Popular Battle-royale Game?

Battle-royale style game and a popular alternative to the banned PUBG Mobile, BGMI, or Battlegrounds Mobile I…

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Articles

Brand Loyalty: What It Is, Strategies, KPIs, Examples

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By Debayan Paul
| The Copernican Shift
The morning rush. You're running late, grabbing your keys and wallet. You stop by the grocery vending machine and reach for that familiar blue can, almost without thinking. Not the red one beside it, not the one that's $5 cheaper! The blue one. Always the blue one. Your fingers know its texture. Your taste buds expect its punch. When the vending machine is out, you walk away thirsty rather than compromise. You've never consciously chosen others over it. It just feels right.
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10 Pro Ways To Use Speech Analytics in Contact Centers

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By Debayan Paul
| The Copernican Shift
Your customers are most expressive when speaking to your agents over a call, rather than when they're on other non-voice channels, such as chat or email. For your contact center, such candidness could literally result in 20-30% in cost savings, 10% improvement in satisfaction scores, and even stronger sales. BUT, only if you have the correct system in place to analyze 100% of the speech data and utilize it to enhance the customer experience (CX).
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Customer Profiling Methods Every Marketer Should Know

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By Debayan Paul
| The Copernican Shift
A 2025 study warns that customer profiling based on outdated assumptions increases the risk of service failures. Here’s the thing: the challenge for your chief customer and experience officers isn’t just knowing your audience; it’s understanding their tastes and preferences, pleasures and pain-points, so that they can use the data to deliver personalized marketing, support, experiences, and so on. Now, imagine relying solely on demographics like age or gender to create customer profiles.
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Interview

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How do you prefer to be pitched on stories?

Just a concise and to the point email informing me about the story. That's all.

What's your favorite social network?

Instagram, Facebook and Twitter.

Why did you become a journalist?

By destiny. I was noticed by an editor, and my journey began.