Where the rubber meets the road: A look at SEJ's own social media strategyOur mission statement at Search Engine Journal is "Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community." But with so many "best practice" articles out there, it can be difficult to distill what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
Miss the latest social media news? Here’s a recap of the latest updates on Facebook, Instagram, Snapchat, Twitter, and YouTube. Facebook’s standalone Events app has received a significant update, which comes with a full rebranding and more opportunities to discover local highlights. No longer being focused exclusively on events, the app has been renamed “Local.”In addition to being able to find local events, the new app allows for the discovery of restaurants, bars, and other local businesses.
October was a busy month in the social media world. Various social networks introduced new functionalities and updates. Here are 18 social media updates from October 2017. Facebook is introducing the ability to order food with its mobile app for users in the U.S. Food can be ordered for either takeout or delivery from local establishments without having to leave the Facebook app.
Join Rachael Jayne Groover, creator of the "Art of Feminine Presence" trainings, for this 3-part live streamed event on how to increase your courage, visibility, and your ability to feel safe and unshakeable. https://t.co/ClOKzvek4J
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".