Deborah Belgum August 14, 2024 at 12:00 AM·4 min read Francesca Aiello was only 17 years old when she started her swimwear brand in Malibu in 2012. Her skimpy suits gained popularity among her high school friends and acquaintances, who happened to include Kylie Jenner and Bella Hadid. They helped boost her brand by posting photos of themselves on social media wearing her cheeky bikini bottoms and triangle tops that were a little more abbreviated than many current styles.