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Deepanker Mukherji on Muck Rack

Deepanker Mukherji

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Articles

Lenovo: Not every laptop is as good as a Lenovo

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By Manasi Trivedi, Deepanker Mukherji
| WARC
This case study explains how Lenovo, the computer technology company, applied and adapted its global product launch strategy to India. PCs, computing India Strategy Manasi Trivedi and Deepanker Mukherji Brand owner: LenovoAgency: Ogilvy & Mather Worldwide, BangaloreBrand: LenovoCountry: IndiaChannels used: TelevisionMedia budget: 1 – 3 million WARC subscribers can sign in to keep reading Not a subscriber?
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