Dewi Pinatih

In Design for Pandemic Sentiments, we explored how brands are increasingly developing premium formats that successfully merge sustainable properties with luxurious product experiences. As the international packaging competition Pentawards announces this year’s shortlisted projects, we analyse three American-made designs with standout eco-innovative qualities.

Has all this time spent indoors changed how we use our homes? The answer is a resounding yes. Two in five Europeans are now using their homes for activities they previously wouldn't do there (Samsung, 2021) and globally, two in five consumers made changes to their interior to accommodate this (Ikea, 2020). It's creating an appetite for lasting adaptability that will support future lifestyle and household changes too.

Sales of wallpaper have spiked during lockdown as consumers have taken up DIY to improve their sense of wellbeing at home. Graham & Brown, the UK’s leading wallpaper manufacturer, has found that people are particularly selecting geometric patterns to conjure balance and order, and choose botanicals to bring the outside in – sales of floral designs jumped by 62% compared to previous years.