The Beartooth Mountains stretched as far as the eye could see, revealing a vastness that was hard to comprehend. Puffy white clouds hung at eye level beneath a sky that had never been a deeper blue. Add to that a tiny, no-frills ski area, a big blue bus, a couple kegs of beer, 400 hot dogs, and about 200 people who believe skiing is the greatest thing on earth and you have what amounts to one of the all-time great ski gatherings.
If this week’s cold temperatures and snowfall ushered winter back into your brain, you’re not alone. After a cold front brought several inches of snow to areas across the West, including the Sierra Nevada and parts of Utah, Wyoming, and Montana, it’s the perfect time to set aside the mountain bikes and dust off the skis. On Monday, the day after its closing, Snowbird once again found itself covered in fresh snow.
Marquee image: Sean Pettit, one of K2’s premier athletes, sees the forest for the trees in Japan. PHOTO: Blake JorgensonWhen news surfaced recently that K2 and several of skiing’s most popular brands would be sold from a publicly traded corporation to a private equity firm this month, it ended months of speculation and uncertainty about the future of some of the sports’ most storied companies. But it also created a shift in the wintersports market.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".