Every once in a while, you encounter a piece of clothing or equipment that you know--as soon as you use it--is an instant classic. It soon becomes a part of you: out on the mountain, on the road, at dinner, on the couch watching a game. While packing for trips, this item is the first thing that goes in. Like most skiers, I have several such pieces in my closet. There's the dirty, stained, and ripped Marmot down vest that I've had for over 20 years and keep finding excuses to wear.
Editor's note: This story originally published in the September 2014 issue of POWDER (43.1). THEY ARE IN THEIR EARLY 20s and probably right out of college when they make the greatest decision of their lives: to move to a ski town. Everything they own fits in the back of their car, a good thing because they’ll be moving often, a simple fact of life in every ski town. After scoring a place to live, the next step is to secure that season pass.
This story originally published in the November 2013 issue of POWDER (42.3). “If you time it right, you can get last tram at 3:30, then haul ass to get last chair on Apres Vous at 4 o’clock. Then at the top of the chair you wait…and you wait…and you wait…” --Benny Wilson, Jackson Hole Air ForceThe sun is gone, and so is the pressure. The day and all of its trappings--lift lines, bad attitudes, competition, logistics--have been replaced by the quiet calm of alpenglow.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".