Delshad Irani on Muck Rack

Delshad Irani

Verified
Mumbai
As seen in: Network18, BrandEquity.com, The Economic Times, Moneycontrol, Forbes India, Gadgets Now, CNBC-TV18, Storyboard18
Editor - Storyboard18, Network18 Group @BrandStoryboard on @moneycontrolcom @CNBCTV18News @ForbesIndia | Former editor of Brand Equity - The Economic Times
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Articles

Apollo Tyres bets big on team India jersey for long-term brand value

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By Delshad Irani Verified
| CNBC-TV18 Verified
Apollo Tyres has made a decisive long-term branding move by becoming the official sponsor of the Team India jersey across all formats for both men and women.Speaking to Storyboard18 , Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres , said the partnership was driven by reach, trust and emotional connection rather than short-term visibility.Kanwar explained that cricket offered unmatched penetration across India, including rural markets where traditional advertising has...
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Exclusive: PepsiCo’s high-speed F1 play - CEO Eugene Willemsen on the Mercedes partnership

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By Delshad Irani Verified
| Storyboard18 Verified
PepsiCo is shifting gears in the global sports arena, accelerating its ambitions through a new multi-layered partnership with the Mercedes-AMG Petronas Formula 1 Team. In a landscape where elite sports increasingly shape cultural relevance and brand performance, the company is moving beyond traditional sponsorship to embed its beverage portfolio directly into one of the world’s most technologically intense and physically demanding sports.
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Lenovo's CMO Emily Ketchen discusses global marketing trends and India’s growing market potential

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By Delshad Irani Verified
| Storyboard18 Verified
In a recent interview with Media Dialogues With Storyboard18, Emily Ketchen, Global Chief Marketing Officer and Vice President of Lenovo’s Intelligent Devices Group (IDG) and International Markets, delved into the rapidly shifting global media and marketing landscape. She highlighted several key trends that are reshaping how brands and businesses engage with consumers.
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