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Articles by Deneen Laprade
Adaptive Marketing Creates Sustainability
Deneen Laprade February 5, 2021 Deneen Laprade, the VP of business development with Instinctive Insights, shares how adaptive marketing can create sustainability. Marketing is a necessary investment to maintain and grow any business. To say that pre-pandemic health club marketing was not simple is quite an understatement.
2020’s Biggest Lesson: Improve Consumer Perception
Deneen Laprade February 3, 2021 Deneen Laprade, the vice president of business development with Instinctive Insights, shares 2020’s biggest lesson and how to move forward. With great determination the fitness industry is rising to the challenge of rebuilding its reputation. Though shutdowns during the pandemic are out of owner and operator control, there are critical lessons to acknowledge to prepare for future disruptors. 2020’s biggest lesson is fitness isn’t perceived as essential.
Is a Mastermind Group Right for You?
Bob Surface February 3, 2021 Is a mastermind group right for you? This is not a trick question nor is it rhetorical. There is only one correct answer and that answer is “yes.” The real question is: Why are you not in a mastermind group? There are likely several reasons, but no good ones.
Key Features in a Marketing Partner
We’re all in unknown territory. No playbooks exist nor how-to guides to follow, and globally we’re working our way through this pandemic one hour at a time. Stay-at-home orders have temporarily shut down the world and all sectors of the economy are impacted. The fitness industry is particularly hard hit. In spite of everything, health club teams are leaning into the challenge by inspecting all aspects of their businesses.
5 Best Practices to Start Database Marketing for Studios
Database marketing is the new paradigm for how fitness studio marketing is executed today, and it’s one of the most valuable data sets a studio owns. This collection of client and prospect data is analyzed and interpreted to drive brand engagement that is personalized and relevant to current and future clients. It’s an all-encompassing picture of who has connected with and who will connect with your brand. A database is much more than a list.
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