by Derek Newton, Contributor @DerekTNGJohn I. Williams, Jr. is an interesting guy. He has a J.D. and a M.B.A. from Harvard. He’s a pilot and a world-class choral singer. He was a strategy consultant at Bain and a Senior Vice-President at American Express. He’s also in his first year on the job as President of Muhlenberg College – a liberal arts college in Pennsylvania with 2,200 students. That’s plenty interesting already.
There’s a scene in I, Robot, the 2004 Will Smith movie, in which Smith’s character, Detective Spooner, tries to get a robot to understand that it’s not human. “Can a robot write a symphony? Can a robot turn a canvas into a beautiful masterpiece?” he asks. This exchange typifies our common-sense reasoning that art is the exclusive domain of humans. Robots and computers may think faster, calculate more accurately, and be able to access more information, but we assume they can’t be beacons of creation.
Talking to Dr. Vitti about his tenure in Jacksonville is like asking a concert pianist about why they love music while they’re late for a concert. You can sense his passion and his mastery of the subject – even at a pace that comes from not wanting to miss any detail or be even a second late for his next challenge. He’s proud to rattle off the numbers you can tell he knows by heart.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".