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Articles by Derrick Weiss
27 Blog Topic Ideas That Take 30 Minutes to Finish
One of the most common objections to content marketing we hear from clients is that they don’t have time to blog -- but that’s no excuse. Blogging is integral to getting found online and it doesn’t have to take you longer than 30 minutes! The 27 posts shared in this article are incredibly valuable. With the right promotion behind them, posts like these can take off, generating hundreds of shares, thousands of views, and ultimately contributing to your bottom line. Check out the list below.
How To Cosplay As A Jedi On Star Wars Day (Or Any Day)
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. May the Fourth be with you! Today is May the Fourth, also known as Star Wars day. If you’re new to cosplay (like me) and want to get your first cosplay of your favorite Jedi ready for the next con, this guide is for you.
Virtual Book Launch with Chuck Wendig - The Book of Accidents
Literary Wednesday July 21, 2021 at 7:00 PM ET Join us as we welcome New York Times bestselling author, Chuck Wendig, for a live virtual discussion about his new book The Book of Accidents on Wednesday July 21, 2021 at 7:00 PM ET Wendig will be in conversation with acclaimed horror writer Paul Tremblay about the launch of the exciting new paranormal thriller.
The McElroy Live Q&A - June 11 at 6 PM PST / 9 PM EST / 2 AM BST
Comics Gaming All things TAZ, MBMBAM, their new podcasting book and more! The co-creators of The Adventure Zone have THREE #1 New York Times bestselling graphic novels—The Adventure Zone: Here There Be Gerblins, The Adventure Zone: Murder on the Rockport Limited!, and The Adventure Zone: Petals to the Metal.
Exclusive Sneak Peek at Metaverse & Fan Submitted Questions
Metaverse returns to your favorite screen on June 7-13, 2021! All of the amazing content that you expect from a physical show will take place safe-at-home-in-your-pajamas. New and exclusive merch, as well as lots of other cool stuff coming your way. There’s a lot happening for Metaverse this June! You can expect to see a variety of panels across your favorite fandoms, the chance to submit questions for panelists and voice actors, as well as paid experiences and new merch.
Exclusive Comic Drop: War of the Bounty Hunters, Signed by Charles Soule
Comics Limited signed copies are available. The year is 2019. The only pandemic you know about is over 100 years old. You’ve just been through a whole year of amazing cons. Life is goood. Charles Soule is creating a big pitch document for Marvel’s flagship Star Wars series. It outlines his plans for the title, but also included was one specific story he was itching to write. The series later became Star Wars: Light of the Jedi, and the specific story he wanted to write was War of the Bounty Hunters.
Virtual Book Launch with Timothy Zahn - Star Wars: Thrawn Ascendancy (Book II: Greater Good)
Literary Thursday April 29, 2021 at 8:00 PM ET. Image: Del Rey Books / Kent Akselsen Join us as we welcome Hugo award-winning and bestselling author, Timothy Zahn, for a live virtual discussion of Star Wars: Thrawn Ascendancy (Book II: Greater Good) on Thursday, April 29 at 8:00 PM ET. Learn More Tim will be in conversation with Del Rey editor Tom Hoeler about the launch of the exciting next installment in the popular Thrawn Ascendancy series.
Meet the Heroes of PlayStation - November 28
With the arrival of the PlayStation 5 and a new generation of incredible games on the horizon, we’re celebrating some of the most iconic games on PlayStation with exciting virtual experiences with some of PlayStation’s biggest heroes including Daisuke Tsuji (Jin Sakai) from Ghost of Tsushima, Yuri Lowenthal (Peter Parker / Spider-Man), & Tara Platt (Yuri Watanabe) from Marvel's Spider-Man, Nadji Jeter (Miles Morales) from Spider-Man: Miles Morales, and Troy Baker, from The Last of Us. Here’s...
Fan Art from Across the Metaverse
Official Merchandise Film & TV 12:00 pm EDT The Cast Of Smallville Talk About Their Favorite On-Set Pranks Watch this behind-the-scenes video from the cast of Smallville as Tom Welling, Sam Witwer, Laura Vandervoort, and Michael Rosenbaum as they talk about the best on-set prank they ever pulled on a castmate or had pulled on them.
Find the Metaverse Panels
Literary Gaming Film/TV Can't wait for NYCC x MCM Metaverse? Get a sneak peek here. New York Comic Con x MCM Comic Con's Metaverse is coming October 8 - 11, 2020. Before that, we've got exicting sneak peeks, intimate and hilarious moments with celebs, and dastardly challenging moral dilemmas. See the full schedule of Find the Metaverse panels here, and watch them live or on demand by subscribing to New York Comic Con's YouTube Channel.
The 11 Video Marketing Metrics You Really Should Be Tracking
June 5th, 2018 min read Video content is probably the single greatest thing since Google. There, I said it. It’s become very clear in recent years that it is important but did we know it would be THIS important? According to YouTube, they have over one BILLION users, and one BILLION hours of videos are watched on the platform every single day. Those are some bonkers numbers ya’ll! How could you NOT be running out to buy everything on Zach’s killer office studio list, right now?
Be a Part of New York Comic Con x MCM Comic Con's Metaverse
Anime/Manga Comics Literary Gaming Film/TV Cosplay The Metaverse is with you, and you are with the Metaverse. New York Comic Con x MCM Comic Con's Metaverse is a place for fans from all over the world to come together in celebration of all things fandom. While we can't be together in person, your voices are what make our shows special, and we're going to great lengths to put YOU, the fans, at the center of Metaverse.
Your visitors will see your forms aren't secure with new Google update
August 27th, 2020 min read It’s no secret that security is a huge concern when it comes to your information, especially on the internet. Moreover, as a business, you know it's more important than ever before to guarantee that your site is secure — in fact, your ideal buyers expect it and will often abandon your site if they see a warning that your site isn't secure. 🔎 Related: How secure is your site?
How to dominate Google's Local 3-Pack Ft. John Vuong (Inbound Success, Ep. 160)
September 14th, 2020 min read The holy grail of local search marketing is ranking at the top of Google's Local 3-Pack. Here's how a local search expert helps his clients do just that. This week on The Inbound Success Podcast, Local SEO Search Owner John Vuong shares the strategies he uses to help clients improve their local search marketing strategies and rank at the top of Google's Local 3-Pack. Hint: There is no magic bullet.
New ‘social platform’ emerges in an unexpected place: Google Maps
August 13th, 2020 min read For all you savvy business marketers: there is now another social media-esque platform you may want to know about. This time it’s not Facebook, Instagram, Snapchat, or even TikTok — it’s your old friend Google. More specifically, Google Maps. Google Maps released an update earlier this month that is an extension of a pilot program it ran last year that now enables users to create profiles and follow local influencers all while on the same platform.
Social media KPIs: the 10 you really should be tracking and monitoring
August 30th, 2020 min read The Most Important Social Media KPIs (Key Performance Indicators) Your social media metrics should help you determine the performance of your social media campaigns and the ROI from them. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts. That being said, there are four main areas your social media KPIs should be focusing on.
How attribution reporting helped iCIMS improve its Google Ads performance ft. Joel Maldonado of Path Interactive (Inbound Success, Ep. 150)
July 6th, 2020 min read How would you change your digital marketing spend if you knew with 100% certainty what was driving results? This week on the Inbound Success podcast, Joel Maldonado of Path Interactive talks about the attribution modeling work that won his company the first ever Google Display Innovation Award.
Google Analytics to offer 2 new probability metrics: purchase and churn
July 20th, 2020 min read Google has recently rolled out some new predictive capabilities in Google Analytics that could have some big impacts on your Google Ads — specifically your website users' purchase probability and churn probability. These newest updates represent the company’s last push into machine learning to help businesses grow by improving the insights available in Google Analytics.
New study: Review frequency matters most for local businesses
December 17th, 2019 min read Consumers increasingly rely on reviews to select local businesses. Mobile Internet users, especially younger demographics, base their first impressions of local businesses on reviews on third-party review sites. While this trend isn't new, the discerning skepticism consumers view reviews with is. According to a new BrightLocal consumer review survey, consumers research local businesses through reviews on Yelp, Google, and other local mobile directories.
Live Chat & Automation: Digital Marketing’s Not-So-Hidden Gem
Live chat, sales automation, AI, bots - whatever you want to call this movement of instant connection, it is going to change the world of sales and marketing forever. The ability for a prospect or customer to instantly interact with your team is insanely valuable and consistent with the inbound methodology of putting the customer first. Let me tell you a story to explain my point.
28 No-Cost Inbound Marketing Ideas You've Got to Try
Getting started with inbound marketing can be a challenge. How long does it take to start seeing results from it? How much does it cost to regularly generate content, utilize social media, and all of the other aspects of inbound? Not everyone has the budget, but if you have the time (and some street smarts), you can still get started.
7 Stellar Examples of Aligning CTA Copy With Your Value to Get More Clicks
Deciding on the right CTA copy is never an easy thing. You can spend an hour writing content, but then carelessly slap “submit” or “continue” on your CTA. Why would someone click on your CTA if it doesn’t interest them and soothe their pain? Write amazing CTA copy and get more clicks by aligning it with your value proposition. You want visitors on your site to take some sort of action, don’t you?
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