E-commerce and cloud titan Amazon ($AMZN) has rallied over 22% since my last pre-earnings article on April 30. With Q2 results due at the end of this month, Wall Street remains resoundingly bullish. I believe the stock could reach new highs following the earnings print, fueled by robust consumer spending during record-breaking Prime Day sales, continued strength in AWS, and resilient advertising growth. Amazon is scheduled to release its Q2 earnings on July 31st.