Specializing in crisis management wasn't always considered as normal as it is today. It was considered a bit offbeat 30 years ago. 1987 was a year that saw a massive stock market crash on Black Monday and the first airing of The Simpsons on The Tracey Ullman Show. Were there enough crises on which to base a business? Wouldn’t clients in crisis just use their existing corporate PR firms? And what was crisis management anyway? Three decades later the specialty finds itself in, well, crisis.
