Dietmar Schanton

It is incredibly thrilling to witness a newsroom being reorganised to meet the demands of digital publishing imperatives, with desks rearranged into a coherent plan that enable and optimise digital workflows and communication. However, when we observe these polished and bright newsrooms, our true focus should be on their potential appearance three or five years down the line.

Dietmar Schantin | for Editor & Publisher Though digital is now fully the focus in most newsrooms, it has been challenging for media organizations to shed the traditional newsroom culture and organization that developed before the digital world changed everything. Even in newsrooms that have undergone extensive transformation, print is still the ghost in the digital machine. This is especially true in how news is compiled and presented to audiences.

Succeeding in the digital news business requires not only acquiring new subscribers but also retaining them. Trust in the product and brand is a major factor in building a long-term relationship between the company and the customer. Why is trust important? Trust is essential for any relationship, including those between a customer and a brand. Without trust, there is no relationship, loyalty, or sustainable business model.