Lemurs are charismatic primates known for their large, soulful eyes and long, fluffy tails. They are beloved by children, who are entertained by lemur characters in cartoons and picture books. But in their native Madagascar, the endangered animals are facing a growing threat: city-dwellers with cash to spare love to eat them. They say that the meat from fruit-eating lemur species tastes sweet and that consuming these primates promotes strength and good health.