Andrew Evenson, the senior director of operations and brand strategy at FitnessOnDemand, shares why the days of analog fitness are over. Imagine growing up in the fitness industry of yesteryear. You selected a space, installed cardio equipment and free weights, and waited for members to sign up. Today, running a best-in-class club is a vastly different endeavor, requiring high-touch member experience and one now-critical element of the modern member experience: technology.
