These days, having a good marketing team seems to at least play a part in the success of a business. Not that it is imperative; a good product still speaks for itself. One Central Valley restaurant not only has a healthy social media following but has found enough of a customer base to rapidly expand from one taco truck in Lodi — established in 2021 — to 18 trucks and restaurants between Roseville and Fullerton. I wrote about Tequileros Taquería when it opened in Salida in September 2024.