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Is your company really focusing on the right things? Photo by Charles Deluvio on Unsplash It is in our nature to improve what we measure, so companies need to choose criteria that reflect the value it strives to create for the customers and for the business. Therefore, organizations still tend to focus on arbitrary metrics (like Scrum outputs) or just keeps churning features without realizing the impact of specific product increments by measuring company-level metrics only (etc. MRR).
‘I need a website that will bring $10 a day’ — we got this request long before our MVP development agency was founded. At that time, our PURRbosses, Alexander and Anton, worked as freelancers. There were no other details. And, you know, sometimes such a request is better than a 75-pages technical requirement. Hey, my name is Kristina Spiridonova, I’m an account manager at Purrweb.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
