I am often perplexed by organizations that seem to refuse to update their systems. I was recently called for jury duty. I received the notice via snail mail, and while I was able to fill out some requisite forms via an online portal, I was required to bring the paper summons with me to the courthouse. On the day I had to appear, I was halfway to the county seat when I realized I had forgotten the summons.
With a lilting brogue, Donagh Herlihy, EVP, Digital & CIO, might seem unlikely to be a driving force behind innovation for a company that launched with an Australian-themed concept — Outback Steakhouse. Since starting with the Aussie-inspired restaurant in the 1980s, Bloomin’ Brands has grown to include two additional casual dining chains, Carabba’s Italian Grill and Bonefish Grill, plus a fine dining concept, Fleming’s Prime Steakhouse & Wine Bar.
An experience is the sum of its parts. For consumers, the interaction with a brand often starts before they even set foot in a store or make a payment. It begins when a potential guest is considering what to eat, where to travel and book a hotel room, or even what time to get there. This is where the customer journey starts and the work must begin. I recently had the pleasure of speaking with Donagh Herlihy, EVP, Digital & CIO of Bloomin’ Brands for this month’s cover story.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".