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Articles by Doug McLennan
A deep dive with an Experian partner, OpenX
In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Brian Chisholm, SVP of Strategic Partnerships at OpenX. About OpenX OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability.
How the sell-side is tackling identity challenges
by Media is changing and the sell-side is stepping boldly into the identity jungle—a dense and complex environment where privacy regulations, evolving signals, and advertiser expectations make every step an adventure. It’s not about survival; it’s about navigation. Experian’s identity solutions offer sell-side players like connected TV (CTV) publishers, supply-side platforms (SSPs), and open web publishers a roadmap to deliver rich consumer insights and build addressable audiences.
Data marketplaces evolve for the more selective buyer
by In a perfect world, we’d all have a single, go-to grocery store that carried everything on our shopping list – fresh produce, gourmet coffee beans, rare spices, and maybe even that special-grade olive oil, right alongside our wholesale bulk purchases at unbeatable prices. It would be convenient and efficient, and it’d save a lot of driving around town.
How Super Users Can Help Marketers Advance Their Targeting Strategies
Partner Experts All Experts All Partners How Super Users Can Help Marketers Advance Their Targeting Strategies When you’re assessing different customer segmentation strategies, have you considered focusing on Super Users as a way to boost your ROI? Activate Consulting’s Technology & Media Outlook 2023 found that Super Users are powering the digital world, with a strong presence across all major media and technology verticals.
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