New analysis published last week has provided some of the strongest evidence yet that innovation support from Innovate UK significantly increases the economic performance of companies, in terms of those companies’ survival rates, and also their employment and turnover.
When it comes to sorting through the groups of shoppers as the holiday shopping season gets underway this weekend, brands might want to consider specific approaches to men and Millennials. When it comes to shopping for Black Friday and Cyber Monday, WPP's Mindshare NA found that men are more likely than women to "know" what ...
At the American Association of Political Consultants meeting last week in Puerto Rico, Nielsen presented the demographic profiles for supporters of Hillary Clinton and Donald Trump, along with secondary data. Consumers in Motion Group compared Nielsen's profiles for Hillary Clinton and Donald Trump to Roper's demographic profile of voters in the 2012 Presidential Election (below).