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Articles by Drew Giovannoli
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Now It's Personal: How To Place Consumers At The Heart Of A Strategy
Personalization has emerged as a top priority in retail. Brands and retailers are investing in data and technology to deliver more tailored experiences across their digital and in-store experiences. By 2022, personalization will push a revenue shift of $800 billion to the 15% of companies that get it right. However, despite this opportunity, personalization is rarely meeting expectations.
Bazaarvoice Personalization Data: Data that makes the difference
We are excited to announce Bazaarvoice Personalization Data, unique shopping data from across our network of 5,700+ brand and retailer websites that can make personalization engines smarter and more powerful. Read on for more details on Bazaarvoice Personalization Data and our latest research on personalization. Personalization, once the latest buzzword, is now table stakes for anyone with online e-commerce. However, many companies fail to do it well.
Op-Ed: The Secret Ingredient to Providing Relevant Retail Recommendations
With the proliferation of e-commerce, some may assume that it has never been easier for shoppers to find their ideal items with just a few quick taps or clicks. Today’s consumers have access to multiple online stores, numerous products to choose from and helpful reviews — so selecting and buying footwear and apparel online should be simple, convenient and enjoyable, right? Unfortunately, having unlimited online shopping choices can be a double-edged sword.
Personalizing the shopping experience in online retail
Drew Giovannoli, product marketing manager, Bazaarvoice The online shopping experience has created many new challenges for brands and retailers who are trying to reach and attract consumers. Overloaded with innumerable options and equipped with the freedom to research and price-compare countless products at any point throughout the path to purchase, today’s shoppers expect a wide variety of options.
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