MediaPost
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MediaPost Communications is a United States-based company that reports and disseminates news and information related to the advertising and media industries. Founded in 1996, its products include a website (mediapost.com), two print magazines (MEDIA and OMMA), more than 65 email newsletters, and 35+ annual industry summits and conferences. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Similarweb UVM |
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Comscore UVM |
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| Accepts contributed content | Yes |
Recent Articles
Search ArticlesCreators Wanted The Dream Job, But Got The Hamster Wheel Instead
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today! If you're already a paid subscriber, please sign-in. Username Password Forgot?
Search Visibility Is Being Altered By AI
Marketing Dive, Sunday, July 12, 2026 9:17 PM Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started with AI tools instead of Google or Bing, research shows. And 60% of searches end without a click, with the users getting their answers from AI summaries. Moreover, these behaviors are accelerating.
Google Offers Search Setting That Can Train AI
Fox News, Sunday, July 12, 2026 9:14 PM Google is rolling outa new setting in its Search services called Search Services History, and is using the searches to train AI, Fox News reports. This includes queried files, images that were uploaded, voice searches and Search Live recordings. When turned on, the Save Media setting can allow Google to save media from Search services interactionsto improve Google’s AI models and technologies. Read the whole story at Fox News »
Trump Administration Subpoenas 'NYT' Reporters
The New York Times, Sunday, July 12, 2026 9:22 PM Several New York Times reporters have been subpoenaed after they reported on security concerns regarding the new Qatari-donated Air Force One, the Times reports. The subpoenas, some of which were served at the reporters’ homes, seek to force the journalists to testify before a federal grand jury in New York on Wednesday, and mark an escalation in President Trump’s efforts to intimidate independent news organizations.
Almost Half Of Global Ad Spend Is Going Through Platforms, Not Agencies
PPC Land, Sunday, July 12, 2026 9:26 PM The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that traditional agencies have always served.
High-Tech Dog Collar Brand Uses AI To Create Photorealistic Dogs
by Tanya Gazdik , 44 minutes ago Fi, a leader in smart pet technology, is launching new creative that uses Claude, Kling and VEO AI to create photorealistic dogs, down to specific breed markings and gaits. The Fi Ultra is the first-ever wearable powered by T-Satellite with Starlink. The technology allows owners to track their dog's location anywhere in the U.S., including deep off-grid. A high-tech product calls for an equally tech-forward creative.
Ranch Dressing Steals World Cup Spotlight Original
by Tanya Gazdik , 31 minutes ago Ranch dressing has become the unofficial "souvenir" of the World Cup. International tourists visiting the U.S. have developed an obsession with the condiment. This craze forced the TSA to issue public warnings reminding fans not to pack bottles in their carry-ons.
Teremana Tequila Hosts Massive World Cup Pop-Up For Foosball Record
by Teresa Buyikian , 2 hours ago Teremana Tequila is bringing a bit of its ethos to World Cup fans this weekend in an attempt to earn a Guinness World Records title. The tequila’s brand platform, “Share the Table, Share the Mana,” will come to life in a one-day event in New York City on July 11. The “World Table” pop-up, taking place at the Brooklyn Navy Yard, will gather soccer fans from each of the 48 competing nations who will then compete in a live foosball game.
WPP's Barrows Named US Commerce Marketing AOR For Conagra Brands
by Steve McClellan , 2 hours ago WPP-owned retail and commerce agency Barrows has been appointed commerce marketing agency of record (AOR) for Conagra Brands in the U.S., following a competitive review. Barrows, based in New York, will handle shopper and customer marketing, including digital shelf, across Conagra’s U.S. brand portfolio, which includes Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Reddi-wip, Slim Jim, and more.
Hasbro Ages Up With Play-Doh For Grown-Ups
by Sarah Mahoney , over 1 hour ago Move over, Lego. Hasbro is branching out with a botanicals-for-grownups line of its own: Blooms by Play-Doh, the brand's first-ever product made specifically for adults. The timing lines up with a broader shift in the toy aisle.