Drew Williams

With hotel-style comfort, ergonomic support, and the Enhanced Sleep Set, the Endy Hybrid Medium-Firm delivers a more elevated take on modern sleep. The mattress industry has entered its luxury era. What was once dominated by aggressively compressed foam beds and sterile “sleep tech” language has evolved into something far more lifestyle-driven — thoughtful design, temperature regulation, wellness positioning, and the pursuit of a genuinely restorative night’s sleep.

I started noticing something shift around 2016. A major razor brand launched a campaign with all the usual suspects: chiseled jaw, sports car, the conquest aesthetic. The comments section turned into a roast. Men under 35 weren’t just ignoring it. They were actively mocking it. The engagement metrics told the real story. This demographic was repelled. What struck me wasn’t that the product failed—it was that the entire aspirational framework collapsed.

We had the pleasure of reviewing the Lull Luxe Hybrid mattress, and to make sure we experienced everything it had to offer, we went all in on the King size. At 13 inches thick with layers of memory foam, this mattress promised the kind of deep, cocoon-like sleep you’d imagine from a product designed to cradle you night after night. We set out hoping for the kind of rest that makes you feel reborn. Like many couples, our nights weren’t perfect. I tend to move in my sleep, which often wakes my wife.