During the season, the players on the Minnesota Vikings appear to live at their practice facility, Winter Park, preparing for the next Sunday’s battle. But when the Purple People Eaters aren’t feasting on game film, they’re scouting for something more substantial. Say, the best rib-eye, cheeseburger, pasta, or cocktail in town. (Extra point: a legit $15-for-two pho spot.)
A certain DIY spirit informs the experience of living in the North. If you don’t have something, you make it. It could be a bed you upholster for the dog, a boat trailer you weld in the garage, a beach agate you set into a pendant. Seems simple enough. But what if you’re seized by the strange notion that you’d rather collect agates or craft dog beds for your livelihood than process payroll or write code?
In 1886, the St. Paul Winter Carnival debuted its first ice castle. It was a grand structure in the style of a European manor, created by stacking blocks of ice cut from local lakes. Minnesota continued the tradition of hulking, architectural castles, built block-by-block, for more than a century. One of the last, the 1992 St. Paul Winter Carnival castle, however, came at a crippling expense of more than $1 million.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".