Today is News Engagement Day, a program created by the Association for Education in Journalism and Mass Communication (AEJMC) to encourage the public to engage with the news and “promote understanding of the principles and processes of journalism in a democratic society.” I’m all for advocating for the importance of media literacy and fact-based journalism, especially as we struggle with our current post-truth era. But this is only half of the engagement story.
Sep 18, 2017 — Future, Hope, and AIMy Listening Exchange picks for Monday, September 18, 2017Admittedly, this list is influenced by my weekend at the Yes! Magazine board meeting where we talked much about our and this planet’s future.Future Consequences (TED Radio Hour) — Four fantastic TED Talks looking into our future through the lens of data collection, gene editing, and Artificial Intelligence, or rather Advanced Intelligence.
Apple’s continued focus on consumers and less on creatorsThe nod to Jobs was apropos as the keynote was staged in the new Steve Jobs Theater on Apple’s campus. Until this moment, I kept thinking that Jobs was talking about the people who bought and used Apple products as tools to create and make. And then…It seems they used a quote from when Jobs addressed Apple employees. But since these big Apple events are targeted more for the public, I believe those words are meant for us.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".