David Spark (@dspark) is the founder of Spark Media Solutions, specialists in building industry voice through storytelling and social media. He blogs at Spark Minute and is a regular on Cranky Geeks and ABC Radio. For many, creating a podcast is something that's done solely out of passion. But even among those who do it strictly for the love of podcasting, after awhile, once you've built up an audience, there comes a time when you think to yourself, "I can't keep doing this for free."
Being a Twitter user (@dspark) for some time now, I like many others have become evangelical about the micro-blogging tool. I believe what makes Twitter so valuable are these moments of connectivity that simply aren’t possible through any other communications tool. I’ve had these “Twitter moments” and I set out to discover “Twitter moments” from others as well. What all the following stories have in common is a Twitter user had a question or a concern, and someone (or many people) responded.
Earlier this year Pepsi released and promptly removed a self-aggrandizing commercial starring Kendall Jenner. The commercial (still visible on YouTube) was panned by practically everyone for its insensitive approach to the Black Live Matter protest movement. After a flurry of negative responses from people who don’t work at Pepsi, the cola company eventually realized they made a horrible and costly mistake.
This is fascinating. A breakdown of the value of your passwords on different sites (it starts at $15 and goes up to $190) and the value of your identity ($150 with a perfect credit score). Excellent work, as always, @briankrebs. https://t.co/Klg3BGebqA
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".