Stuart Thomson

US retail giant Walmart is buying French connected TV ad-tech outfit Vibe.co in another move aimed at opening up CTV advertising to small and medium-sized enterprises who may previously have been excluded from the TV ad world. While the press announcement of the deal does not reveal financial details, the Wall Street Journal has reported that Walmart is paying US$1.4bn for the ad-tech outfit.

Digital-terrestrial switch-off in the UK will begin either when current licences expire or following a time-limited extension to the end of 2044. Those are the two options being consulted on in the new government Green Paper published today by the Department for Culture, Media and Sport.

Universal Ads, Comcast’s self-service advertising platform for the TV industry, has launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first announced at Cannes Lions last year, is designed to enable new-to-TV small and medium-sized enterprises to create, buy, and measure premium TV advertising campaigns across the three broadcasters’ sales houses – ITV Media, Sky Media and Channel 4 Sales – from a single interface.