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INNOVAZIONE La via mediana per l’innovazione Non siete costretti a scegliere tra rivoluzioni e miglioramenti incrementali: c’è un modo per sviluppare prodotti ad alta crescita in aziende a lenta crescita Regina E. Herzlinger, Duke Rohlen, Ben Creo, Will Kynes
Idea in Brief The Problem All too many companies, large and small, are failing to innovate. As a result, problems remain unsolved, technologies aren’t invented, and jobs go uncreated. Lost productivity cost the U.S. economy more than $10 trillion between 2006 and 2018. The Reason Companies take a polarized approach to innovation.
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