Duncan Bell on Muck Rack

Duncan Bell

Bath
As seen in: MSN UK, Nature, Memory Studies, TechRadar, Flipboard, Foreign Policy Magazine, LSE Connect, T3, Foreign Affairs, Crain's New York Business and
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Articles

Itaú Bank’s interactive hoardings drove millions to its online marketplace

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By Rob Blake, James Hill, Duncan Bell, Matthew Goldhill
| Media Cat
Itaú Bank transformed pitch hoarding ads into interactive touchboards for one of Brazilian football’s most-anticipated matches of 2024, driving a 400% increase in first-time users to its online marketplace. Each time the ball flew off the pitch and made contact with the ads, discount coupons would appear on the screen and reveal Black Friday offers for various products on Itaú Shop. Itaú Shop is small compared with Itaú Bank, which is the largest banking institution in Latin America.
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Retail reimagined: transmuting our high streets for today

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By Natasha Randhawa, Fintan Gillespie, Duncan Bell, Paul Childs
| MediaCat Magazine
Harder, better, faster, stronger. Daft Punk’s 2001 anthem prophesied our technological zeitgeist; two decades on, our lexicon posits a sleek, shiny, yet just as relentless digitised future. Clouds archive our memories, streams curate our entertainment, and intelligence is no longer considered purely carbon-based. Our realities are layered — MR, AR, VR, XR — and through our devices, we can dissolve into code, crossing boundaries to connect with anyone, anywhere.
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How can cinema reclaim our attention?

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By Josh McLoughlin, Josh Mcloughlin , Clare Turner, Duncan Bell, Kathryn Jacob OBE
| MediaCat Magazine
The late, great, Pulitzer Prize-winning film critic Roger Ebert once said: ‘Old [movie] theatres are irreplaceable. They could never be duplicated at today’s costs – but more importantly, their spirit could not be duplicated because they remind us of a day when going to the show was a more glorious and escapist experience. I think a town’s old theatres are the sanctuary of its dreams.’ A decade after Ebert’s death in 2013, cinema is confronting its own mortality.
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