Duncan Keene on Muck Rack

Duncan Keene

As seen in: HuffPost UK, Crowdfund Insider, Internet Retailing, Marketing Tech News, Business Review Europe, Fourth Source, 365 Retail, A1 Retail Magazine
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Articles

Survey: 2019 holiday shopping online

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By Duncan Keene
| A1 Retail Magazine Verified
By Duncan Keene, UK Managing Director for Contentsquare. With Black Friday and Cyber Monday having happened later in 2019, retailers may have been negatively impacted by the 2019 holiday shopping period being a full six days shorter than last year. But, as digital experience platform Contentsquare’s research into that shopping season revealed, many brands still saw online success, thanks to UK shoppers being ready to spend.
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Be smart and automate testing

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By Norty Cohen, Hiroyuki Sato, Annabel Thorburn, Duncan Keene, Eran Kinsbruner
| Fourth Source Verified
In today’s hyper-competitive landscape, most companies would agree that test automation is crucial to business success. It promises to increase the depth and scope of tests and to significantly improve software quality. However, despite the benefits being well publicised and the technology being well established with tools like WinRunner, Silk Test, and QTP having started the move towards true automation paving the way for Selenium and Appium, few companies can claim true success.
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The Self-Obsessed Cannot Market to the Self-Obsessed

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By Hiroyuki Sato, Annabel Thorburn, Duncan Keene, Daniel Nolan Verified
| Fourth Source Verified
Connecting Your Brand with Millennials in 2019 As the marketing world turns, we keep seeing new variations on an old formula:  brands talking about themselves in traditional media or using social media as a one-way platform. Brands need to tell their stories. No doubt. Classic story telling used to work – whether it was clever, tear-jerking or flat out, in-your-face.
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