Duoqi Zhang

Abstract Destination social responsibility (DSR) significantly shapes residents' behaviors. Nonetheless, the effects of DSR domains (must-be vs. attractive) on resident–tourist value co-creation intention (RVCI) remain unexplored.

Abstract In rural tourism research, the interactive association between tourists and residents is a key area academic focus area. However, the mechanism that influences tourist citizenship behavior through resident value co-creation behavior requires further exploration. Guided by affective events theory, this study developed a conceptual model to examine and evaluate the association between resident value co-creation behavior and tourist citizenship behavior.