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Articles by DV Rockerbox
Holiday Campaign Measurement Moves to Make Right Now
By Will Burghes, Head of Professional Services, DV Rockerbox Black Friday Cyber Monday used to be a four-day sprint. For marketers in 2026, this critical selling season is a multi-month test of discipline: how early you build demand, how rigorously you test, and how well you can prove your marketing delivered revenue that would not have been obtained regardless.
You’re Ready for a Multi-Touch Attribution Solution. Should You Build or Buy?
By Will Burghes, Head of Professional Services, DV Rockerbox When you set out to find a solution for multi-touch attribution, you might be tempted to build a custom solution rather than buy an existing one. Maybe you have an unusual channel footprint, a strong data science team, or a business complex enough that off-the-shelf software seems like a poor fit. These are reasonable motivations.
The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile
By Will Burghes, Head of Professional Services, DV Rockerbox As we discussed in a previous blog, building a measurement strategy is a crucial first step to proving the value of your marketing efforts. But once you’ve done that, your job isn’t over. In my role at DV Rockerbox™, I see even seasoned marketers create a strategy once and never revisit it, even as their marketing goals change and grow. Don’t fall into that money pit. You’ve already invested time and resources.
How to Build a Measurement Strategy When You Can’t Measure It All
By Will Burghes, Head of Professional Services, DV Rockerbox Robust, effective measurement is essential for proving — and improving — the value of your marketing efforts. But with so many metrics to choose from and a limited budget to spend on intelligence tools, how do you build a measurement strategy? The answer starts with deciding what matters most to your bottom line. This step-by-step guide will help you make those choices.
What Are Common Multi-touch Attribution (MTA) Models?
By Will Burghes, Head of Professional Services, DV Rockerbox Multi-touch attribution (MTA) models are marketing analytics methods used to identify and measure the impact of individual marketing channels or campaigns on customer acquisition and sales. MTA models provide a comprehensive view of how potential customers interact with a business's marketing efforts across different channels, devices and touchpoints before completing a purchase or taking a desired action.
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