DV Rockerbox

By Will Burghes, Head of Professional Services, DV Rockerbox Black Friday Cyber Monday used to be a four-day sprint. For marketers in 2026, this critical selling season is a multi-month test of discipline: how early you build demand, how rigorously you test, and how well you can prove your marketing delivered revenue that would not have been obtained regardless.

By Will Burghes, Head of Professional Services, DV Rockerbox When you set out to find a solution for multi-touch attribution, you might be tempted to build a custom solution rather than buy an existing one. Maybe you have an unusual channel footprint, a strong data science team, or a business complex enough that off-the-shelf software seems like a poor fit. These are reasonable motivations.

By Will Burghes, Head of Professional Services, DV Rockerbox As we discussed in a previous blog, building a measurement strategy is a crucial first step to proving the value of your marketing efforts. But once you’ve done that, your job isn’t over. In my role at DV Rockerbox™, I see even seasoned marketers create a strategy once and never revisit it, even as their marketing goals change and grow. Don’t fall into that money pit. You’ve already invested time and resources.