Is Drift trying to eat HubSpot’s lunch? While the Boston startup founded by former HubSpot executives might not admit to that, several signs indicate that Drift is trying to upend and become a better solution for a term that HubSpot first coined: inbound sales and marketing. At Drift’s inaugural Hypergrowth event on Monday evening, Drift CEO and co-founder David Cancel told an audience of roughly 1,000 that the existing tools used for sales and marketing no longer work for the way people live.
The emails just kept coming. One morning this past May, Jeff Fagnan was having breakfast with a friend who is the chief information security officer (or CISO, for short) of a large company, and he was witnessing firsthand how many sales emails CISOs receive for new cybersecurity products. “It was one email from a startup vendor after another,” recalls Fagnan, who is a founding partner at Cambridge venture capital firm Accomplice.
If you haven’t heard of Tencent, you may recognize a few subsidiaries that belong to China’s largest internet media company: Supercell, the maker of the popular mobile game Clash of Clans, and Riot Games, the developer behind the popular esports title League of Legends. This weekend, representatives from Tencent Interactive Entertainment and Riot Games will visit the MIT Game Lab, a group within the Massachusetts Institute of Technology dedicated to video game research and development.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".