Like most industries, public relations has exploded in the social media world, and in particular, on Twitter – which, given its built-in self-promotional qualities, is the perfect medium for PR professionals to promote clients. But it’s also a place to pick up their sharp marketing insights that, before Twitter, you’d have to sit through a lunch to collect. From agency heads to social media flacks to journalists that cover them, there are plenty of worthy PR Twits to follow.
Researchers at the Univ. of Pennsylvania say they have identified the scalp chemical that stops hair from growing, and believe it may finallyâ€”finally!â€”lead to the elusive cure for male pattern baldness. The scientists found that a protein called PDG2 was three times as prevalent on the scalps of balding men. (PDG2-blocking drugs are already being tested by researchers working on alternative treatments for asthma, so they're hopeful testing for baldness can be expedited.)
Sen. Bill Cassidy, R-La., says he is â€œsorryâ€? that Jimmy Kimmel â€œdoes not understandâ€? the new health care legislation he and Sen. Lindsey Graham are co-sponsoring after the late-night host blasted their proposal and accused Cassidy of lying to him during an appearance on his show earlier this year. â€œMore people will have coverage,â€? Cassidy insisted on CNNâ€™s â€œNew Dayâ€? on Wednesday. â€œAnd weâ€™ll protect those with pre-existing conditions.â€?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".