Ebere Ajeh on Muck Rack

Ebere Ajeh

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Tech has a lot of benefits in hotels, but hotels are not a tech company. Sonder forgot this. Sonder promised to be a new kind of hospitality company. Tech-forward, asset-light in branding, yet… | James Donck

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By Louis-Hippolyte Bouchayer, Thibault Selderslagh, Ebere Ajeh
| LinkedIn
Tech has a lot of benefits in hotels, but hotels are not a tech company. Sonder forgot this. Sonder promised to be a new kind of hospitality company. Tech-forward, asset-light in branding, yet operating more like a hotel than a platform. By 2022, it had gone public at a $2.2 billion valuation. By 2025, it had liquidated, leaving guests locked out, landlords unpaid, and a cautionary tale behind. The demand was there and the occupancy was strong.
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Hotels love to complain about OTAs. But here’s what I see... Most of them have done nothing to earn independence. Every week I hear the same things: - “OTAs take too much commission.” - “They control… | Eduard Ruppel 爱德华 | 32 comments

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By Jan Popovic, Cory Falter, Markus Schneider, Ebere Ajeh
| LinkedIn
Hotels love to complain about OTAs. But here’s what I see... Most of them have done nothing to earn independence.
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